Basabdutta Chowdhary CEO, Platinum Media ( a division of Madison Media) will be joining Starcom Media Vest SMG as COO .She will be reporting into Hanley King, chairman, SMG India, and Mallikarjun Das, CEO, SMG - India
Mallikarjun Das, CEO, SMG – India, said, “This was a long search for us. Basab is top notch talent, and the kind of respect she commands in the market convinced us of our choice. With her at the helm of affairs in Delhi, we look forward to taking our product on Dabur and other marquee clients up to the next level. She will also work on driving new business and growth nationally.”
Chowdhary moves from Madison after a over a decade. A graduate from Kolkata, Chowdhary has previously worked with agencies like, Grey and McCann Worldgroup.