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Madison’s ‘Condom’ campaign wins at the Festival of Media

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Madison’s ‘Condom’ campaign wins at the Festival of Media

The second round of winners announced at the Festival of Media Awards 2009 had some good news for India. There were five Indian entries shortlisted and Madison Media’s entry, titled ‘Condom’, which was a campaign for BBC World Service Trust, has won in the Best Communications Strategy category. Meanwhile, Starcom’s ‘Head & Shoulders’ campaign for P&G, shortlisted in the Best Event/Activation category, created quite a buzz at the Festival.

The five Indian media agencies that made it to this shortlist included Starcom with two entries, and Madison Media, MediaCom and ZenithOptimedia with one entry each. In all, there are 29 categories, which are further broken into 19 campaign categories and 10 media owner categories.

The Festival of Media Awards (FMAs) recognise creative use of media and effectiveness as well as media owner innovations and is designed to provide a showcase for the best in media thinking from around the world. The final winners would be announced at the Festival of Media in Valencia on April 19-21.

Basadutta Chowdhury, CEO, Madison Media Plus & Platinum Media, who is attending the Festival at Valencia, will be presented the awards at the ceremony that would be held on April 21, 2009.


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