Top Story

e4m_logo.png

Home >> Advertising >> Article

Madhya Pradesh Tourism, Bajaj Auto, Idea, Kinder Joy make it to India YouTube ad leaderboard

01-November-2016
Font Size   16
Share
Madhya Pradesh Tourism, Bajaj Auto, Idea, Kinder Joy make it to India YouTube ad leaderboard

Google has revealed the India YouTube Ads Leaderboard, a coveted listing of the ads that India chose to watch during July, August and September 2016. Combined, the top 10 ads made for an astounding 2.8 lakh hours of watchtime, with nearly 72 per cent ads getting viewed on mobile devices. 

Two major trends stood out in this quarter’s list of leading ads. First, emotionally engaging ad content came out as a winning ingredient for Indian viewers, and based on the average watchtime per ad, it is clear that people are happy to invest their time on advertising that they can easily relate and connect with. In fact, seven out of top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel have taken this approach, which helped them engage better with audience. Second, a closer look at the leading ads last quarter reveals that brands are increasingly telling stories from kids’ perspective -Dettol, Madhya Pradesh Tourism and Kinder Joy’s ads have all done this, and hit the mark with their audience.

Here are the ads that made it to the coveted list:



















The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education