Google has revealed the India YouTube Ads Leaderboard, a coveted listing of the ads that India chose to watch during July, August and September 2016. Combined, the top 10 ads made for an astounding 2.8 lakh hours of watchtime, with nearly 72 per cent ads getting viewed on mobile devices.
Two major trends stood out in this quarter’s list of leading ads. First, emotionally engaging ad content came out as a winning ingredient for Indian viewers, and based on the average watchtime per ad, it is clear that people are happy to invest their time on advertising that they can easily relate and connect with. In fact, seven out of top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel have taken this approach, which helped them engage better with audience. Second, a closer look at the leading ads last quarter reveals that brands are increasingly telling stories from kids’ perspective -Dettol, Madhya Pradesh Tourism and Kinder Joy’s ads have all done this, and hit the mark with their audience.
Here are the ads that made it to the coveted list: