Madhukar Kamath, Managing Director & CEO, Mudra Communications, was unanimously elected Chairman of the Board of the Advertising Standards Council of India (ASCI) at a Board meeting held on September 18. As a member of the Board of Governors for almost nine years, Kamath has provided active support to self-regulation in the advertising movement.
Dhananjay Keskar, Director, IBS (a leading B-School), was elected Vice-Chairman, while Rajiv Dube, President (Passenger Car Business Unit), Tata Motors Ltd, was re-appointed Honorary Treasurer.
The other members of the new Board of Governors include:
Advertisers: Narendra Ambwani (Johnson & Johnson), Gopal Vittal (Hindustan Unilever), Shantanu Khosla (P&G, Hygiene & Health Care),
Media: Bhaskar Das (Bennett Coleman & Co. Ltd.), Vikram Kaushik (Tata Sky Ltd.), G Krishnan (TV Today), I Venkat (Eenadu),
Advertising agencies: Charles Cadell (Lintas India), Arvind Sharma (Leo Burnett), Srinivasan Swamy (RK Swamy BBDO)
Allied professions: Dilip Cherian (Perfect Relations), Pranesh Misra (Brandscapes Consultancy), Partha Rakshit (AC Nielsen Research Services)
Bhaskar Das, the outgoing Chairman, said, “Last year when I took over the reins of ASCI, I was extremely fortunate to get a Council which was both knowledgeable and passionate about self-regulation in advertising. The year was momentous as ASCI marked its foray in the global advertising self-regulation movement by winning the prestigious Silver Best Practices Award of the European Advertising Standards Alliance (EASA) in its first year of membership.”
Incoming Chairman Madhukar Kamath said, “We aspire to take ASCI forward through an annual ASCI Workshop on self-regulation. The focus in the year ahead would be to stimulate interest in the youth. This would be done through Board Members and the Secretary General making interactive presentations with case studies at various management and media institutes across the country.”
During the year 2007-08, the Consumer Complaints Council (CCC) deliberated on 122 complaints against ads of which 69 were upheld. In 52 cases, the ads were withdrawn or modified appropriately. 75 per cent of the advertisers had complied, including 58 per cent who are not members of ASCI.