Isobar has announced the promotion of Maciek Nowicki to Chief Creative Officer, Isobar South East Asia and India, a newly created role, overseeing 13 Isobar locations across nine countries. Maciek will relocate from Isobar Poland and will report to Sven Huberts, MD Isobar APAC.
Maciek will be responsible for enhancing and integrating the creative teams, increasing the agency creative output and acting as the creative lead on multi-market pitches. Bolstering the creative leadership line-up is a critical step in strengthening Isobar’s Brand Commerce offering and driving the business forward across the region. Maciek also joins Isobar’s Global Creative Excellence Council, chaired by Nick Bailey, Chief Creative Officer for Isobar EMEA.
Sven Huberts, Isobar APAC Managing Director, commented, “Maciek is one of those people who has the dexterity, stamina and drive to create a high performance creative culture. He understands how brands are currently being built for today’s convergent world. Everyone is really excited to work closely with Maciek to help deliver borderless, game changing ideas that help solve our clients business challenges.”
Maciek Nowicki, Chief Creative Officer, Isobar South East Asia & India said: "I love the vast and amazingly multi-layered Asian culture and people, so I am doubly excited to get started in this new role. We have some great talent in Isobar in Asia and I look forward to working alongside them to produce work that makes a difference.”
Prior to his promotion, Maciek was Managing Creative Director for the 300+ strong team at Isobar Poland, looking after brands including P&G, GM, Disney and Arla Foods. In addition, he oversaw the creative output across multiple Dentsu Aegis Network agencies in Poland.