Triveni Media has awarded the creative duties of its Hindi news channel Voice of India to Macaw Inc following a multi-agency pitch in which several agencies had taken part. Macaw Inc is a venture of INCL Group of Companies, a 360-degree communication service provider conglomerate based in Noida, along with network offices throughout the country. The account size could not be ascertained at the time of filing the report.
Giving the reason for choosing Macaw Inc over other agencies, Neelu Sawhny, Corporate Affairs & Communication Head, INCL Group of Companies, said, “After analysing all the agencies that took part in the pitching, we decided to go for Macaw Inc due to its clear understanding of our needs.”
Reacting to the win, Prashant Kumar, Director & CEO, INCL Group of Companies, said, “We are quite excited over this new achievement. The entire pitching process took three months and through our hard work we succeeded in getting this account. We are an extremely high-spirited team and have the capability to think out of the box. Our zeal and creative ideas will definitely help to position the channel on a wider platform.”
Triveni Media is a fully-owned subsidiary of real estate and infrastructure group Triveni Infrastructure Development Co Ltd. Triveni Media would follow up the launch of Voice of India channel with seven other channels: five regional news channels – VOI Bangla, VOI Gujarati, VOI Rajasthan, VOI Uttar Pradesh, and VOI Madhya Pradesh; lifestyle-luxury channel VOI Millionaire; and music channel VOI Music.
Apart from the Voice of India channel, Macaw Inc will carry out the creative duties for all these channels as well.
Triveni Media launches Hindi news channel Voice of India; 7 more channels to follow