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MAA Group retail arm bags VIP, Parryware and Archies Cards in Q1

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MAA Group retail arm bags VIP, Parryware and Archies Cards in Q1

Bangalore-based MAA Group’s retail solutions company, RAMMS India, has announced its client wins in Q1 FY 2005-’06. Among its acquisitions are VIP Luggage, Parryware, Adishwars India, Rach Exports, Archies Cards, D’ Mart Supermarket and CISCO.

“Retail solutions are making huge inroads into our clients’ marketing spend - they plan to spend Rs10 crore in current financial year,“ said R Kannan, President, RAMMS India.

The bag of services offered is client-specific. For Archies India, which has over 1,000 retail stores across India, RAMMS will offer services that include national signage solutions and store visual merchandising. While in the case of the luggage major VIP, it will offer in store concept development, store planning, retail fixturing, store visual merchandising for the national chain of ‘experience store’ outlets across the country. RAMMS will also design a chain of “VIP Travel Stores”.

On the Parryware acquisition, Jay Kumar, Regional Head, RAMMS Chennai, said, “For this category it has become extremely critical to be visible and be on top of the mind. This is the first time a brand visibility programme is being conducted in this category on a national level.” Parryware, with its 400 dealers across India, will be offered services like store design, project management consultancy, shop-in-shop concepts, visual merchandising and Point of Purchase deployment.

RAMMS will undertake store concept creation, store planning, project management consultancy, store visual merchandising, and store window concepts for Adishwars Electro World, a chain of consumer durables showrooms based in Bangalore. Adishwars is planning to expand its operations across Karnataka with a chain of new format consumer durables ‘super stores’.

D’Mart, the supermarket chain in Mumbai has appointed RAMMS to map their processes and policies to create a standard store operations manual, said a RAMMS release.

For IT major CISCO, RAMMS is to develop a retail brand identity for its wireless range of products. The identity is to be rolled out across 60 IT and consumer electronics stores in the current year.

RAMMS recently became the first Indian company to join the Ebeltoft Group, an international consortium of retail consultants. Some of the other brands RAMMS is associated with are HP, Frito Lay, and ICI Paints.


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