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MAA Bozell to provide complete brand solutions to TTK Prestige Table Art

MAA Bozell to provide complete brand solutions to TTK Prestige Table Art

Author | exchange4media Chennai Bureau | Thursday, Nov 08,2007 6:22 AM

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MAA Bozell to provide complete brand solutions to TTK Prestige Table Art

TTK Prestige Table Art has appointed MAA Communications Bozell to provide complete brand solutions. TTK Prestige Table Art is a superior range of crockery, ranging from everyday tableware to an elite range of gold and platinum-plated tableware, all at affordable prices. The brief given to the agency was to create a complete brand solution for Table Art.

According to Akshar Peerbhoy, Strategic Planner, MAA Communications Bozell, “We are really glad to have been able to effectively give shape to the brand. Using competitive insights, it was possible to create a product offering that would not only target the set segments completely, but would develop a successful brand.”

“MAA Communications Bozell has created a laddering brand architecture based on insights gained by observing occasions when such products would be used. We will handle the media buying, planning and creative, commencing the campaign with below-the-line activities, and subsequently move on to press and radio,” explained Peerbhoy, on the devised media mix.

Chandru Kalro, Executive VP-Marketing, TTK Prestige, said, “MAA Communications Bozell’s experience in diverse markets and their remarkable understanding of brand creation made them the natural choice as partners. And given our history and comfort level with the agency, it was an added incentive to choose them over other agencies. We are delighted to work with them once again.”

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