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MAA Bozell bags Sagacia account

12-September-2007
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MAA Bozell bags Sagacia account

MAA Communications Bozell has won the account of Sagacia, which is a one-crore professionally managed full service staffing firm that provides consultancy services to selective clients, combining unique strengths in recruitment knowledge, search skills, proven headhunting and selection methodologies.

The brief given to the agency was to develop a brand that the target audience could easily connect with. “As we were launching a new brand, we were looking at an agency with experience in brand development and an expertise in understanding varied markets. MAA Communications Bozell’s perception of our objectives was beyond expectations and we are looking forward to working with them to realise our brand vision,” said Vijay Bhaskar, Center Head, Sagacia.

MAA Communications Bozell’s international thought process and formulation of pertinent branding strategies helped them win the Sagacia business. “We are fortunate to have the opportunity of working on such an exciting brand concept. Our focus will be to establish a link with our target audience and then go on to create a brand preference. We are mostly looking at press combined with on-ground activities,” said Akshar Peerbhoy, Branch Manager, MAA Communications Bozell, Hyderabad.

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