Top Story


Home >> Advertising >> Article

MAA Bozell bags Sagacia account

Font Size   16
MAA Bozell bags Sagacia account

MAA Communications Bozell has won the account of Sagacia, which is a one-crore professionally managed full service staffing firm that provides consultancy services to selective clients, combining unique strengths in recruitment knowledge, search skills, proven headhunting and selection methodologies.

The brief given to the agency was to develop a brand that the target audience could easily connect with. “As we were launching a new brand, we were looking at an agency with experience in brand development and an expertise in understanding varied markets. MAA Communications Bozell’s perception of our objectives was beyond expectations and we are looking forward to working with them to realise our brand vision,” said Vijay Bhaskar, Center Head, Sagacia.

MAA Communications Bozell’s international thought process and formulation of pertinent branding strategies helped them win the Sagacia business. “We are fortunate to have the opportunity of working on such an exciting brand concept. Our focus will be to establish a link with our target audience and then go on to create a brand preference. We are mostly looking at press combined with on-ground activities,” said Akshar Peerbhoy, Branch Manager, MAA Communications Bozell, Hyderabad.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...