Top Story


Home >> Advertising >> Article

MAA Bozell bags advertising duties for Reliance ADAG venture, Javagreen

Font Size   16
MAA Bozell bags advertising duties for Reliance ADAG venture, Javagreen

MAA Bozell, Chennai has won the creative and media duties for Javagreen, a premier lifestyle coffee shop, in a highly competitive pitch. Javagreen is a venture of Reliance ADAG, which was set up in 2003 as a lifestyle coffee shop exclusively for Reliance broadband centres.

The brand is now present in 12 cities and has spread beyond the Reliance Broadband centres. The pitch was called during September-October 2006. The names of the agencies that had taken part in the pitch could not be ascertained. The incumbent agency is Grey Worldwide.

Commenting on the win, Antony Rajkumar, Head, MAA Bozell, Chennai, said, “Javagreen was looking at an agency that understood and was passionate about the business. Having first hand experience of retail and consumer triggers and barriers in the thriving retail industry, we were able to showcase our knowledge of the retail and lifestyle market giving a holistic approach to the brand.”

He further said, “These are exciting times for brands operating in this segment. Our mission for the brand is to engage consumer interest and give them an experience that they will keep coming back to.”

Regarding the media mix, Rajkumar said, “It is too early to comment, but given the kind of business, one could expect an innovative approach. The buzzword for the brand was to ‘reach the consumer when and where it matters the most’.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...