Top Story

e4m_logo.png

Home >> Advertising >> Article

M A Parthasarathy named Chief Product Officer, Mindshare South Asia

29-May-2015
Font Size   16
Share
M A Parthasarathy  named Chief Product Officer, Mindshare South Asia

Mindshare APAC has realigned senior leadership in South Asia as part of the ongoing commitment to delivering adaptive planning and thinking for clients and dynamic markets.

M A Parthasarathy, popularly known as Maps, currently the Chief Client Officer, has been named Chief Product Officer – South Asia. In his new role, Maps will lead a community of Communications Strategy & Analytics experts across 10 Mindshare offices in South Asia.

He will drive usage of Mindshare’s proprietary “Original Thinking” framework, and evolves the bespoke set of tools, strategic product partnerships and crafts analytics solutions to address diverse marketing issues. Having been with Mindshare for over six years, Maps has been an integral part of the agency’s success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India.

Ruchi Mathur has been appointed as Leader, Client Leadership – North. In her previous role as Principal Partner on the Pepsico business, Mathur spearheaded a range of ground breaking activity. With over 10 years at Mindshare, her acute knowledge of brands coupled with her infectious energy has resulted in making Pepsico one of the most coveted brands in the country.

Saket Sinha returns to the Mindshare family as Principal Partner leading Rodeos and the East Zone. In his previous role, Sinha was championing business in new geographies for GroupM, creating expansions for the network in several new markets.

Sinha will be reporting to Ruchi Mathur for Rodeos and Prasanth Kumar, CEO Mindshare – South Asia, for the East Zone. Maps and Mathur in turn will report to Prasanth Kumar directly.

Commenting on this realignment, Prasanth Kumar, CEO Mindshare – South Asia said, “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with Maps, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”
 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems