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Lynn de Souza on Cannes Lions 2009 media jury

08-April-2009
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Lynn de Souza on Cannes Lions 2009 media jury

Media Lions jury for the 56th Cannes Lions International Advertising Festival has been announced. Representing India this year on the jury is Lynn de Souza, Chairman & CEO, Lintas Media Group. This year, the number Media Lions jury members has been increased by five people to facilitate the lengthy judging and discussion procedure.

Philip Thomas, CEO of the Festival, said, “As well as being one of the largest juries at Cannes, this is also a formidable jury assembling some of the world’s top media minds who will exert much expertise and knowledge to the judging process. This year, as well as improving many aspects of the way the Media Lions are judged, we were determined to gather together a truly world-class group, and I am delighted we did so. Under the guidance of Nick Brien, this jury will help to set the standards for quality media thinking.”

The Media Lions jury comprises: Nick Brien, President & CEO, Mediabrands – Jury President
Lynn de Souza, Chairman & CEO, Lintas Media Group
Alejandro Terzi, President, IGNIS Medios & Comunicación
Henry Tajer, CEO, Universal McCann
Joachim Feher, CEO, MediaCom
Bruno Liesse, Director, Deepblue - Aegis Media
Gleidys Salvanha, Media Director, W/
Lauren Richards, CEO, Starcom MediaVest Group
Maira Tinkler Doñas, Managing Director, Young Media
Mauricio Sabogal, CEO - Latin America, Omnicom Media Group
Dominique Delport, CEO, Havas Media
Birgit Konrad, CEO, Mediaedge:cia
Jochen Lenhard, Managing Director, Mediaplus
Yossi Lubaton, CEO, Baumann BerRivnay
Elena Fedeli, Chief Operating Officer, PHD
So Yamada, Communications Planner, Dentsu Inc.
Prashant Kumar, CEO, IPG Mediabrands
Miguel Loret de Mola, CEO, Carat Mexico
Rebecca Houston, Director of Strategy & Planning, OMD
Steve Harrison, Key Client Operations Director, Optimum Media OMD Group
Marc Taback, CEO, Initiative Media
Peter Boland, Managing Director, Universal McCann
Daniel Collin, CEO, Mediaedge:cia
Petra Kreussler, CEO & Owner, The Generation Media
Philippa Brown, CEO, Omnicom Media Group and PHD
Nick Waters, CEO EMEA, Mindshare
Mark D'Arcy, CEO, Time Warner Global Media Group
Monica Gadsby, CEO, SMG Multicultural
Maria Luisa Francoli, Global Chief Executive Officer, MPG
Mainardo de Nardis, CEO, OMD Worldwide
Paul Woolmington, Founding Partner, Naked Communications
This year, some changes have been introduces to the Media Lions. These include a revision of the categories, changes to the entry written submission, restructuring the way Media Lions will be judged to reflect the three crucial elements of a piece of media work placing more emphasis on the outcome of each media case.

The judging will now be based upon:

• Insight, Strategy and the Idea (35 per cent of the jury’s vote)
• Creative Execution (30 per cent)
• Results and Effectiveness (35 per cent)

Finally, the way that credits are displayed will be changed to ensure the media agency for each entry is always acknowledged, regardless of which agency or company submits the entry.

The Media Lions winners will be revealed on Tuesday, June 23, 2009.

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