Two of the most respected media personalities in India, Lynn de Souza (former Chairman and CEO of Lintas Media Group) and Meenakshi Menon (Founder and Chairperson of media audit company, Spatial Access), have come together to launch Social Access - India’s first a communications firm to focus solely on the social sector.
The core objective of the company is to use strategic communication and creative ideas to re-orient society towards the social sector by building channels among the four key players – NGOs, Corporates, Government bodies and the Society.
According to Lynn de Souza, “The vision behind Social Access is to use the power of communications to help ideas travel across cultures, consumers and corporates to build a more equitable society with informed and involved participation from all constituents.”
According to Meenakshi Menon, “Through our core values of Equality, Responsibility, Sustainability and Collaboration, Social Access aims to become the bridge between the corporate and the social sectors. Monitoring and impact assessment will be a critical component of our offering.”
Social Access was launched in Mumbai on April 11, 2013, through a unique event involving various stakeholders of the company. The theme of the event was ‘Bee the Change’, in which international achievers par excellence sought to inspire audiences with real action.
Lt Cdr Abhilash Tomy, the first Indian to circumnavigate the oceans solo, non-stop and unassisted, and returned to a heroes’ welcome by the President of India last Saturday, sailed for the cause of environment protection along with his young fans.
Mark Inglis, the only double amputee in the world to scale Mt Everest, and a Para Olympic silver medallist in cycling, cycled for children and spoke on overcoming limitations.
Sarah Wilson, cancer and avalanche survivor, taught young women how to overcome their fears by a riveting abseiling exercise.
The event was attended by over 300 guests, including 50 children who participated in the demonstration, NGO representatives, corporate head honchos and media.
The event was supported by various likeminded individuals and organisations, including Aquasail (sailboats), Radio Mirchi (venue and radio campaign), Mercury Integrated (PR and alliances), Sound Corporate Communications (media relations), Catalyst (event management), Foxymoron (digital communications), and National Geographic Traveller (clothing).