Top Story


Home >> Advertising >> Article

Luminous Power Technologies assigns creative duties to Meridian

Font Size   16
Luminous Power Technologies assigns creative duties to Meridian

Luminous Power Technologies has appointed Meridian, part of the Ogilvy group, as their creative agency. Meridian has won the account following a multi-agency pitch. The marketing budget of Luminous is pegged at around Rs 40 crore. The campaign will involve TV, print, outdoor and BTL activities.

Commenting on the development, Sushil S Matey, President - Marketing and Sales, Luminous Power Technologies, said, “We were particularly impressed with Meridian’s acumen and understanding of the brand and the market. The agency has the expertise and the desired capabilities. We are pleased to announce our association with Meridian and I’m sure they will help us take our brand to newer heights. We are currently working on a new television commercial, which will be aired from April 30 onwards.”

On winning the account, Rensil D’Silva, Executive Creative Director, Meridian, said, “We are all really excited to work with Luminous. Luminous has a dynamic product range and our task would be to build the category as well as the product, and form an emotional bond with the customers.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business