Top Story

e4m_logo.png

Home >> Advertising >> Article

Luminous Power Technologies assigns creative duties to Meridian

17-April-2010
Font Size   16
Share
Luminous Power Technologies assigns creative duties to Meridian

Luminous Power Technologies has appointed Meridian, part of the Ogilvy group, as their creative agency. Meridian has won the account following a multi-agency pitch. The marketing budget of Luminous is pegged at around Rs 40 crore. The campaign will involve TV, print, outdoor and BTL activities.

Commenting on the development, Sushil S Matey, President - Marketing and Sales, Luminous Power Technologies, said, “We were particularly impressed with Meridian’s acumen and understanding of the brand and the market. The agency has the expertise and the desired capabilities. We are pleased to announce our association with Meridian and I’m sure they will help us take our brand to newer heights. We are currently working on a new television commercial, which will be aired from April 30 onwards.”

On winning the account, Rensil D’Silva, Executive Creative Director, Meridian, said, “We are all really excited to work with Luminous. Luminous has a dynamic product range and our task would be to build the category as well as the product, and form an emotional bond with the customers.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited