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Luminous Power Technologies assigns creative duties to Meridian

17-April-2010
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Luminous Power Technologies assigns creative duties to Meridian

Luminous Power Technologies has appointed Meridian, part of the Ogilvy group, as their creative agency. Meridian has won the account following a multi-agency pitch. The marketing budget of Luminous is pegged at around Rs 40 crore. The campaign will involve TV, print, outdoor and BTL activities.

Commenting on the development, Sushil S Matey, President - Marketing and Sales, Luminous Power Technologies, said, “We were particularly impressed with Meridian’s acumen and understanding of the brand and the market. The agency has the expertise and the desired capabilities. We are pleased to announce our association with Meridian and I’m sure they will help us take our brand to newer heights. We are currently working on a new television commercial, which will be aired from April 30 onwards.”

On winning the account, Rensil D’Silva, Executive Creative Director, Meridian, said, “We are all really excited to work with Luminous. Luminous has a dynamic product range and our task would be to build the category as well as the product, and form an emotional bond with the customers.”

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