Lowe's Help A Child Reach 5 shortlisted for Creative Effectiveness category
The campaign was to raise awareness on good hand-washing habits that can save millions of lives at risk. Every year, 2 million children do not reach their fifth birthday falling victims to diseases like diarrhoea and pneumonia. That’s two million too many, especially, when the simple act of hand-washing could help erase this tragedy.
The total number of entries shortlisted in this category was 12. Australia and UK each see four shortlisted entries in the category.
The ‘Help a Child Reach 5’ campaign involved the idea to adopt the village of Thesgora. The village had the highest number of child deaths as a result of diarrhoea. The campaign turned heads globally with 24 million YouTube views and 16 million pledges that supported children reaching the age of five.
You can watch the video here
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