Top Story

e4m_logo.png

Home >> Advertising >> Article

Lowe Worldwide conducts first board meet in India; Tony Wright chairs inaugural session

15-November-2005
Font Size   16
Share
Lowe Worldwide conducts first board meet in India; Tony Wright chairs inaugural session

Recognising the increasing influence of India in the world of advertising, the second ever meeting of the Lowe Worldwide Board under the new global management is scheduled in Mumbai between November 15 and 17, 2005. This is the first time Lowe Worldwide board is meeting in India.

The theme of this meeting, ‘Reach without Compromise’, is inspired by the longer-term vision for Lowe Worldwide, which is rapidly acquiring the stature of the ‘Next Generation Growth Network’.

According to the new vision, the agency’s strategy is based on four key pillars – global network, brilliant creativity, holistic marketing solutions, and people and operational leadership.

Lowe Worldwide has restructured its network into a Core Global Team, where the entire world is clustered into 12 Lighthouse units. Each of these units will manage countries in their areas of influence. Core Account Teams will service global clients like Unilever, Johnson & Johnson, Nestle, Novartis, General Motors, Electrolux, Nokia and so on.

As part of this structure introduced early this year, Lintas India stands tall as one of the 12 lighthouses, covering South Asian countries like Pakistan, Sri Lanka and Bangladesh. The new structure works to eliminate bureaucratic systems and regional management, and pools resources, talent and processes to deliver a leaner, more effective and cost-efficient best-in-class service to clients.

Lowe Worldwide has identified India, China, LatAm and Eastern Europe as the core components of its growth strategy going forward. Among these priority areas, Lowe’s presence in India through Lintas India has had a history of immense success over the years.

Its strategic, creative and servicing capabilities have come to be respected by most professional marketers like Hindustan Lever, ITC, Maruti, LG, Johnson & Johnson, Nestle, Bajaj, Britannia and other respected corporates in the country.

Lintas India has also evolved as a Centre of Excellence and a model agency in the Lowe global system, with best-in-class services in advertising, media and integrated communications, including rural marketing, public relations, events, direct marketing, design, healthcare, marketing research and so on. Lintas India is today one of the most valued and fastest growing members of the Lowe Worldwide network.

It is in this context that the Global Management Board Meeting has been scheduled in India for a mutual sharing of experience against the backdrop of planning sessions for 2006 and beyond.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking