The fourth annual quizzing event M.AD (Marketing and Advertising) Quiz, from the Advertising Club, Bombay, has just culminated and Nishi Suri, Chairperson, M.AD Quiz shares that this year’s event attracted an enthused response from across the industry. Lowe emerged as the winner in the event and O&M was the runner up agency.
The event, presented by Radio Mirchi, in collaboration with BenQ and The History Channel, saw a participation of 31 teams this year. The teams were subjected to a preliminary written round comprising 30 questions. Out of the 31, six teams were short-listed to battle it out in the quizzing event. The teams included Lowe, O&M, STAR India, Interface, Mudra and Walt Disney. Times’ AP Parigi was the chief guest for the evening.
The event comprised of 11 rounds in totality, where Mudra and Walt Disney were eliminated in round five and STAR India and Interface in round 10. Mirchi’s RJ Harsh joined quizmaster Derek O’Brien in round 11 for the final winner.
The winning team was awarded with a complete package of prizes worth Rs 1 lakh. Over 25 prizes were won by the audience itself during the event.
Suri is excited with the results this year. “In fact, I am more than happy with the way it turned out. One reason is the profile of the participants this year. It was wonderful to see marketing companies contending with each other as they were with their advertising and media agencies. For example, it was great to see Walt Disney and STAR competing with each other and with O&M and Lowe at the same time,” she shares.
On a general feel, in context to a quizzing event, she says, “There seems to be a lot of eagerness amongst marketing companies in particular to compete in an event of this nature. Unlike other events like the Effies and Abby’s, here this is the only platform offered by the Ad Club Mumbai where they can both compete and interact with their advertising agencies in the same event.”
The result this year has motivated the Ad Club for a greater event next year. “We are definitely looking at casting a much wider net next year. We will try to ignite the interest and get more people to participate next year,” says Suri.