Lowe has added another business to its kitty by bagging the creative duties of the Coal & Oil (C&O) Group. Though the account size is not disclosed, the agency claims it to be a significant one. The media account will be handled by Insight. C&O is a Dubai headquartered fuel management company that operates globally in South Africa, Indonesia, Vietnam, China, Russia and Australia.
Lowe’s winning pitch involved complete 360-degree solution, which meticulously addressed the company’s multiple targets and communication needs. For this pitch, Lowe had put together a special team comprising of competencies such as industrial customers, advocacy, and brand building.
Commenting on this win, Sabyasachi Mishra, Senior Vice President, Lowe, who led this pitch, said, “This is an important win for us. They are already number one in the Indian subcontinent. We have built a clear strategic roadmap to convert that into image leadership. Being a ‘core sector’ brand, this is of particular interest to us as it involves branding challenges of a very different nature and scale.”
C&O has a major presence in the Indian subcontinent and has a decade of experience in point to point fuel management services ranging from sourcing to entire supply chain logistics. In India, C&O works with industrial houses such as Tata, Reliance, and RPG, Grasim, etc.
The C&O group has significant plans for the Indian economy and is in the process of strengthening its leadership position in the fossil fuel sector where there is a huge demand and supply gap.