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Lowe Personal bags DLF retail account

26-October-2004
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Lowe Personal bags DLF retail account

Lowe Personal, the direct marketing and CRM division of Lintas India's Integrated Marketing Action Group, has been awarded the DLF retail account, for all through-the-line activities in Delhi.

Lowe Personal will be responsible for handling all internal and external communication aspects of the DLF malls in Delhi NCR and upcountry locations and will also be responsible for all mall-specific communication elements like signages , directories, promotion and retailer-specific elements, as well as working with the mall management for developing and managing events within the malls so as to create hype and sustain footfalls. The agency is at present gearing up to meet the hectic Dusshera - Diwali period with a host of activities for the customers, to make the festival season a memorable one.

In order to cope with the new challenges, Lowe Personal has expanded its team and its Delhi office has moved in, with other IMAG divisions, to a modern wire-free enabled new office.

In Mumbai , Lowe Personal's specialised Strategic Relationship Solutions division has picked up several CRM assignments like Hindustan Lever's FAL Foundation, Bristol Myers Squibb's entire software-based solutions and a unique platform connecting the Lever sales and distribution networks.

Lowe Personal has also picked up several other clients like Tata AIG Insurance, Coffee Board of India, GTL, the Confederation of Indian Industry, High Street Phoenix and Maruti among others.

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