Alcohol beverage company, Pernod Ricard India appointed Lowe Lintas Delhi as its brand communication partner. Following a multi-agency pitch, Lowe was shortlisted to be one among two agencies which will work on the wide portfolio of brands in a dual agency format.
Sharing his views on appointing the agency, Sumeet Lamba, Executive Director Business Development, Pernod Ricard India, said, "We are delighted to be associated with Lowe Lintas Delhi who will partner us on our journey ahead for some of our core brands. The team showcased their ability to think in a very non-linear way and that’s what made the selection decision easy for us. We look forward to harnessing Lowe Lintas’ expertise to make sure the team delivers some amazing work.”
As the creative partner, Lowe Lintas will handle the mandate of some of the leading brands marketed by Pernod Ricard India including Absolut, Blenders Pride, Nine Hills among others.
Commenting on the win, Naveen Gaur, President, Lowe Lintas Delhi said, “It’s a very exciting and challenging category but the more thrilling part is working with Pernod Ricard India. They have a bouquet of some iconic brands like Absolut and Blenders Pride and our task will be to take the brands further in a very unique and disruptive way. We are looking forward to our association with Pernod Ricard India to create some outstanding and out-of-the-box work.”