OLX.in has chosen Lowe Lintas as its creative partner to further build on its brand communication and strengthen its position in India. Lowe Lintas won the OLX account following a multi-agency pitch that happened in Delhi. The incumbent agency is Saatchi & Saatchi. However, ITSA handled the brand's creative mandate on a project basis.
In a nation where people have a tendency to hoard and aggregate goods, the agency will play a pivotal role in extending OLX’s communication of being the largest C2C marketplace in India and an ideal platform for buying and selling of such aggregated goods lying around in households.
Amarjit Singh Batra, CEO, OLX India said, “The initial TV ads and messaging of ‘Sab Kuch Bikta Hai’ and ‘OLX Pe Bech De’ witnessed positive mass appeal, resulting in immense brand recall and a clear user preference for the brand. Building up from here, we want to take this notion a step further to fortify OLX’s brand equity and humanise the brand. We were overwhelmed to see the interest and response from the top-most agencies in the country and we are thankful to all of them who participated in the pitch process and showed an eagerness to work with us. Having weighed all the proposals and looking at the best fit, we chose Lowe Lintas for its ‘populist creativity’ approach and focus on business results and understanding of our brand. We are confident that Lowe Lintas will be able to help us fulfill our objectives.”
Amer Jaleel, National Creative Director, Lowe Lintas said, “We are very excited to partner with such a dynamic brand as OLX as it is a very appealing concept and gives us a lot of scope for creative placing of the brand. We will be looking to take the brand to new heights of recognition and build a solid reputation for its audience.”
Lowe Lintas has been given the mandate to create engaging communication that strengthens the core message that people can now sell their pre-owned stuff easily on OLX.
Commenting on the win, Naveen Gaur, President, Lowe Lintas said, “We are exceptionally excited to partner with OLX as it is at the forefront of a genuine consumer revolution in the Indian online space by creating a new selling culture that sees value in almost everything. OLX was seeking creative excellence based on strong strategic thinking and I think we delivered to that. We look forward to partnering them in creating bigger, better and bolder creative work based on a distinctive brand promise.”