Lowe Lintas has brought on board K Naresh Kumar as Senior Vice President – Planning for its Delhi operations.
His last stint was with Draftfcb Ulka as VP – Planning.
Prior to that, Kumar, who has more than 16 years of experience, worked as an independent brand, marketing and business strategy consultant for six years.
Kumar has gained a wealth of experience across consulting, market research and planning, working on brands such as Bharat Petroleum (Pure for Sure), MTR Foods re-positioning, Lakme, Tata Steel, Big Bazaar, GMR Infrastructure, ITC and Onida.
An alumnus of Birla Institute of Technology (BIT), Mesra and an MBA in Advertising and Communications Management from Narsee Monjee Institute of Management Studies (NMIMS), Kumar began his career as Senior Researcher, Qualitative at TNS Mode in 1999. After one year, he moved to Momentum Strategy (Bengaluru) Consultants as Senior Strategist and continued there for more than five years.
He has also worked at Avalon Consulting (Delhi) and Law & Kenneth (Delhi).