Vaya Life, an innovative startup, driven by a visionary zeal to significantly improve people’s lives, has appointed Lowe Lintas, Mumbai as the creative agency and GolinOpinion (formerly known as LinOpinion | GH), as their Public Relations agency. The two agencies of the MullenLowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market.
Vaya Life, launching in India, is a brand that prides itself on refined engineering in everyday products currently targeting the home-ware space. Founded by Indian origin technologist, Vashist Vasanthakumar, Vaya Life envisions creating products that are designed to impact and improve everyday living.
Commenting on the appointment, Vashist, CEO, Vaya Life said, “Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and GolinOpinion, both leaders in their respective field, will help build the brand Vaya not only in India, but globally. While Lintas has a rich legacy and strong credentials in building brands over the years, GolinOpinion’s ability to service large conglomerates, their in-depth research orientation and diverse capabilities within the PR field is remarkable and I look forward to working together with them.”
Anaheeta Goenka, President, Lowe Lintas Mumbai said, “Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by their progressive growth plans and the inventive approach they have in mind for the Indian market. But what makes Vaya unique is that – here the fundamental core of technology & design is applied towards “improvements” on life’s little daily needs/products, often forgotten by everyone else. We are excited to partner them in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love.”
Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion & dCell said, “We are excited to be working with Vaya Life. Delivering expertise assimilated with novelty and relevance is a key priority at GolinOpinion. We believe we will be able to launch and establish a new age and dynamic company like Vaya effectively. Vaya Life has a strong disruptive concept set at its establishment. GolinOpinion, with its distinctive g4 agency structure, is uniquely suited to drive Vaya’s brand."
The account is the latest in a string of new business wins for GolinOpinion India, which also include Porsche Lamborghini and Budweiser.