Lowe Lintas & Partners has started off on a good note in 2012, winning the creative duties of soon to be launched multi-purpose vehicle (MPV), Maruti Suzuki Ertiga. The win comes on the back of a multi-agency pitch.
The agency ended 2011 by bagging the Economic Times business. This win took up the agency’s win tally to 100 new account wins across the country. Earlier on in 2011, Lowe Lintas & Partners had added many other prominent clients to its client portfolio that included Suzlon, 3M, Tata Interactive, Birla Ultratech, Videocon D2H, GE Healthcare, Starwood, Muthoot Pappachan Group, and Expedia, among others.
Commenting on the agency’s performance, Joseph George, CEO, Lowe Lintas & Partners, said, “As far as crossing the 100-mark in 2011 is concerned, clearly I am very delighted. Our collective goal at the agency at the beginning of 2011 was to make our size and scale, over the next three years, commensurate with the trust and equity we enjoy in boardrooms and on the street; and to that extent, 2011 has been spot on plan.”
Speaking on the new wins, George said, “We were assigned Economic Times without a pitch. This is a clear demonstration of the relationship we enjoy with the ET Now team and the quality of work we have delivered on ET Now right from its launch. Ertiga was won in a competitive pitch, and we are grateful to Maruti Suzuki for placing their faith in us to manage this very exciting offering to the Indian market.”
Lowe Lintas & Partners is a wholly-owned subsidiary of the Interpublic Group. Besides advertising, Lowe Lintas & Partners India offers holistic marketing services that include public relations, corporate identity and design, digital solutions, direct marketing and CRM, rural communication, branded content, healthcare communication and film production. Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Britannia, Maruti Suzuki, Titan, Tanishq, MRF, and new partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.