Max Bupa Health Insurance has appointed Lowe Lintas and Partners as its brand communication partner, post a multi-agency pitch.
The business will be handled out of Lowe Lintas Delhi office.
The agency has already executed a multi-media campaign for Family First, a family health insurance plan.
Commenting on the appointment of Lowe Lintas, Sevantika Bhandari, Director – Marketing, Max Bupa said, “We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. The team has good understanding of the market and the consumer which was demonstrated at the time of the pitch as well as in the first campaign which was rolled out recently. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with Lowe.”
Naveen Gaur, Executive Director, Lowe Lintas said, “We are extremely thrilled to partner with Max Bupa Health Insurance. With more and more Indians realising and accepting how important health insurance is for them, advertising will play a very prominent role to expand the category and the brand. We will partner them in creating and delivering a distinctive brand promise that will make the brand more relevant in the life of the consumers.”