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Lowe initiates top-level changes within Asian network

15-September-2005
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Lowe initiates top-level changes within Asian network

Lowe's Asian network has witnessed a restructuring with some of its executives been given new portfolios. Sabyasachi Misra, who till now was the Senior VP and Business Head at Lowe India, will be heading Lowe Vietnam and designated as Managing Director.

Along with Misra, Vikas Mehta, the agency's Managing Director, Dubai operations will also be relocated. He now moves to India as Regional Strategic Planning Director and will be responsible for the Unilever business.

The third name is Lowe India's Senior Vice-President T Krishna, who has now been given the responsibility of heading Strategic Planning for the North Asian region comprising China, Hong Kong and Korea.

The person who moves in place of Misra here in India is Brand Strategist Sanjay Srivastava, and while no replacement has been yet made for Mehta, Ajay Srikhande, who is Lowe Dubai's Chairman, will be the man in-charge for the interim period.

Elaborating on the changes, Lintas India Chairman and Managing Director, Prem Mehta said, "India has become a more important part of the Asian region and contributes 60 per cent of the total revenue and as well is a contributor of resources. Thus, there is a strong demand for Indian managers being positioned in other countries and that is why Sabyasachi Misra is moving to head Lowe Vietnam. In countries like China and North Asia there is a strong demand of Indian trained managers. It just goes to prove the growing importance of India."

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