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Lowe, in acquisition spree, signs up over 60 crores of new business

22-April-2002
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Lowe, in acquisition spree, signs up over 60 crores of new business

exchange4media news service

Lowe has signed up over Rs 60 crores of new business recently. The first Quarter, 2002 has seen various specialist divisions of Lowe sign up over 60 crores worth of new business. “These gains have come from all our offices, across the country” says Prem Mehta, Vice Chairman and Managing Director. “It’s immensely satisfying that advertisers, across a spectrum of industries, continue to repose their confidence in the Lowe Group” adds Mehta.

British Gas Broadband, SBI Mutual, Radio Midday, ITDC, Caltex, Spic, Luxol Silk and Rangoli from Berger Paints are among the new brands signed up. “In addition, all our diversified divisions have also signed up new clients, an affirmation that integrated communications is the way to go,” adds Mehta.

The Indian Coffee Board, Annapurna Atta, J&J and Tata Infotech have signed on Lowe Personal. Pfizer and Alchem Labs have retained Lowe Healthcare.

LinOpinion, the public relations division, has acquired Godrej & Boyce, US Sprint, Graviera and the Cotton Council. Titan and Tanishq have appointed initiative Media as the AoR. And Unilever, Philippines has retained dCell, the strategic design consultancy for new product development.

“Another development has been our setting up a Hyderabad office. The city shows tremendous potential and we are confident that it will lay its rightful claim on the advertising map of southern India ” concludes Mehta.

The name change to Lowe from Lowe Lintas seems to have proved fortuitous and healthy for the billings. Lowe is on a high for now!

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