Top Story

e4m_logo.png

Home >> Advertising >> Article

Lowe bags six awards at Asian Advertising and AP Adfest

26-April-2005
Font Size   16
Lowe bags six awards at Asian Advertising and AP Adfest

Lowe India has won international recognition for its creative work in two of the most recent international advertising festivals. Having bagged six international awards within a span of a fortnight, Lowe has become the agency with the highest number of awards from India at these festivals.

Lowe recently won three awards at the prestigious Asia Pacific Advertising Festival, or 'AP AdFest' hosted at Pattaya, Thailand. The agency followed it up by becoming the leading Indian ad agency with another three awards at the Asian Advertising Awards by Media Magazine held on April 21, 2005 in Shanghai.

At the AP Adfest Lowe won the silver for S-Mart Basmati (Film), the bronze for Rexona (Outdoor), a bronze for St. Gobain (Film). While having the least number of entries, the agency won a 'Spike' (equivalent to gold) for Saint Gobain, a 'Finalist' (equivalent to Silver) for Samrat Tractors, and a 'Certificate' (equivalent to Bronze) for 'Save the Trees' campaign at the Asian Advertising Awards by Media Magazine Awards.

At the AP Adfest, Lowe India has also become the only Indian advertising agency to rank among the top 20 creative agencies in Asia.

Commenting on Lowe's recent streak of International Awards, R. Balkrishnan, National Creative Director, Lowe India, said, "Participation in such awards allows us to benchmark our work against the best in the world. We are very happy to know that ads made specifically for Indian audiences are being appreciated internationally, which demonstrates the strength of Lowe's creative capabilities."

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India