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Lowe bags six awards at Asian Advertising and AP Adfest

26-April-2005
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Lowe bags six awards at Asian Advertising and AP Adfest

Lowe India has won international recognition for its creative work in two of the most recent international advertising festivals. Having bagged six international awards within a span of a fortnight, Lowe has become the agency with the highest number of awards from India at these festivals.

Lowe recently won three awards at the prestigious Asia Pacific Advertising Festival, or 'AP AdFest' hosted at Pattaya, Thailand. The agency followed it up by becoming the leading Indian ad agency with another three awards at the Asian Advertising Awards by Media Magazine held on April 21, 2005 in Shanghai.

At the AP Adfest Lowe won the silver for S-Mart Basmati (Film), the bronze for Rexona (Outdoor), a bronze for St. Gobain (Film). While having the least number of entries, the agency won a 'Spike' (equivalent to gold) for Saint Gobain, a 'Finalist' (equivalent to Silver) for Samrat Tractors, and a 'Certificate' (equivalent to Bronze) for 'Save the Trees' campaign at the Asian Advertising Awards by Media Magazine Awards.

At the AP Adfest, Lowe India has also become the only Indian advertising agency to rank among the top 20 creative agencies in Asia.

Commenting on Lowe's recent streak of International Awards, R. Balkrishnan, National Creative Director, Lowe India, said, "Participation in such awards allows us to benchmark our work against the best in the world. We are very happy to know that ads made specifically for Indian audiences are being appreciated internationally, which demonstrates the strength of Lowe's creative capabilities."

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