Top Story


Home >> Advertising >> Article

Lowe bags creative account for VIP undergarment brands

Font Size   16
Lowe bags creative account for VIP undergarment brands

VIP Undergarments from Maxwell Industries Ltd has decided to award its creative business to Lowe following a multi-agency pitch. With this win, Lowe will be handling well-known brands like VIP Frenchie, VIP Frenchie X, and VIP Feelings. The incumbent agency was O&M. Other agencies in the fray for the account were Leo Burnett, Lowe and Contract.

Speaking on the win, Anaheeta Goenka, EVP, Lowe, said, “We are very pleased with this win and look forward to doing some great work for them.”

The VIP campaigns in the past have been executed across mediums, with television, print and outdoor playing significant roles.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by