VIP Undergarments from Maxwell Industries Ltd has decided to award its creative business to Lowe following a multi-agency pitch. With this win, Lowe will be handling well-known brands like VIP Frenchie, VIP Frenchie X, and VIP Feelings. The incumbent agency was O&M. Other agencies in the fray for the account were Leo Burnett, Lowe and Contract.
Speaking on the win, Anaheeta Goenka, EVP, Lowe, said, “We are very pleased with this win and look forward to doing some great work for them.”
The VIP campaigns in the past have been executed across mediums, with television, print and outdoor playing significant roles.