Lowe & Partners’ ‘Kan Khajura Station’ for Unilever India was the only Indian entry to be shortlisted among 116 shortlisted entries for the Mobile Lions at the 2014 Cannes Lions.
The Kan Khajura Station is an on-demand entertainment channel for mobile phones. To create the station Lowe joined together with mobile operators, content providers and brands. Listeners who wanted to join had to give a missed call to a number and were then called back with jokes, music, Bollywood songs, and advertisements from our brands.
The Kan Khajura Station reached 25 per cent of the target population within six months. It has generated 13,000 hours of engagement each day and 2.3 million hours till date with over 70 million ad impressions.