Pranesh Misra, Global Director of Marketing Accountability at Lowe, has been invited by the Institute of Advertising, Singapore and the New York Chapter of the American Marketing Association (NYAMA), organisers of the World Effie Festival, to join the World Effie Festival Supervisory Board as Board member for 2008.
As a member of the Board of the World Effie Festival Supervisory Board, Misra would be part of an assembly to suggest measures for raising the bar at the 2009 Festival gathering in Singapore. He would also give his recommendations on how to strategise and improve the experience of attendance at the Festival next year.
NYAMA had awarded Singapore the rights to organise the World Effie Festival in 2006, which was conceived as an annual event with the aim of locating in Asia an event to compliment the Cannes Lions Advertising Festival. On February 28-29, 2008, Singapore will hold the inaugural World Effie Festival at the SUNTEC Convention Centre. Not only would the first-ever winners of the Asia-Pacific Effies be announced at the inaugural event, five Gold winning cases from India would also be presented at the Festival, in which Lowe has been invited to present the Little Gandhi Case Study.
The inaugural World Effie Festival is dedicated to understanding, inspiring and celebrating creative effectiveness in communications. More than 2,000 advertising and marketing professionals from around the world are expected to attend the event. In addition to those attending in person, a global audience of virtual delegates would be able to view the highlights via blogs and webcasts. The World Effie Festival is intended to become an annual calendar event, with the second festival already confirmed for Singapore in February 2009.