Percept Media, the media planning, evaluation and buying arm of Percept Ltd, has been assigned the task of planning and executing Lovely Professional University’s media campaign following a fiercely competed pitch. Senior Percept officials have pegged the account size at Rs 20 crore.
The Delhi-based office of Percept Media will be tasked with all media planning and buying responsibilities for Lovely Professional University. The agency is taking on the role as media-planning partner in the wake of reaching relevant target audience, ensuring maximum brand awareness for Lovely Professional University (LPU).
Aman Mittal, Assistant Director, LPU, said, “We envisage to build a knowledge-based society. LPU enjoys the enviable reputation of a towering and soaring center of excellence in the field of imparting learning, propelled by the engine of new age teaching teamed with technology. Percept Media participated in the formal pitch process. We have selected Percept Media from amongst an array of top agencies from across the country. We went ahead with Percept Media because of their robust strategic planning and its 360 degree implementation, coupled with the most effective of media buying practices. We realised that Percept Media understands LPU’s brand specific requirements and is capable of delivering the desired results corresponding to the brand equity enjoyed by the University.”
Commenting on the win, Surbhi C Murthy, Deputy General Manager, Percept Media, said, “We are extremely proud to share LPU’s vision of building knowledge based society. Since its inception, LPU has been committed to the cause of imparting professional education to India’s youth. It is the largest professional university in the nation, offering more than 150 educational programmes to over 2,400 students at one campus. With our association, we will ensure that their vision and strengths are communicated to a much larger audience, ensuing acknowledgement of LPU’s professional eminence at the national platform.”
Meanwhile, Percept Media has already commenced the work on the account.