Top Story


Home >> Advertising >> Article

Lovely Professional University appoints Percept Media as its media agency

Font Size   16
Lovely Professional University appoints Percept Media as its media agency

Percept Media, the media planning, evaluation and buying arm of Percept Ltd, has been assigned the task of planning and executing Lovely Professional University’s media campaign following a fiercely competed pitch. Senior Percept officials have pegged the account size at Rs 20 crore.

The Delhi-based office of Percept Media will be tasked with all media planning and buying responsibilities for Lovely Professional University. The agency is taking on the role as media-planning partner in the wake of reaching relevant target audience, ensuring maximum brand awareness for Lovely Professional University (LPU).

Aman Mittal, Assistant Director, LPU, said, “We envisage to build a knowledge-based society. LPU enjoys the enviable reputation of a towering and soaring center of excellence in the field of imparting learning, propelled by the engine of new age teaching teamed with technology. Percept Media participated in the formal pitch process. We have selected Percept Media from amongst an array of top agencies from across the country. We went ahead with Percept Media because of their robust strategic planning and its 360 degree implementation, coupled with the most effective of media buying practices. We realised that Percept Media understands LPU’s brand specific requirements and is capable of delivering the desired results corresponding to the brand equity enjoyed by the University.”

Commenting on the win, Surbhi C Murthy, Deputy General Manager, Percept Media, said, “We are extremely proud to share LPU’s vision of building knowledge based society. Since its inception, LPU has been committed to the cause of imparting professional education to India’s youth. It is the largest professional university in the nation, offering more than 150 educational programmes to over 2,400 students at one campus. With our association, we will ensure that their vision and strengths are communicated to a much larger audience, ensuing acknowledgement of LPU’s professional eminence at the national platform.”

Meanwhile, Percept Media has already commenced the work on the account.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...