Top Story

e4m_logo.png

Home >> Advertising >> Article

Longhand Awards announces fourth edition

11-August-2016
Font Size   16
Longhand Awards announces fourth edition

Longhand Awards, the world’s first long copy award show, has just opened its proverbial doors for entries for the fourth year in a row.

Started by Bodhisatwa Dasgupta in 2012, its sole aim is to resurrect the somewhat dying art of copywriting.

Over the years, Longhand has been judged by legends such as Neil French, Indra Sinha, Emmanuel Upputuru, Nima Namchu, Mohammed Khan, Tony Brignull, Ed McCabe.

Unlike last year where the briefs were either set by Longhand itself, or the first year where they were written by the judges, the format for this year is completely different.

The briefs are ads themselves. Name, five ads found in The Copy book – Albany, New Zealand Tourism, Chivas Regal, Ciga Hotels and Apple. The task for writers is to better the ad. Who’s judging? The original writers who’ve written the ads themselves – Adrian Holmes, John Bevins, Neil French, Alfredo Marcantonio and John Bevins.

The last date for submitting entries is September 30th, 2016. 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.