Top Story

e4m_logo.png

Home >> Advertising >> Article

Longhand Awards announces fourth edition

11-August-2016
Font Size   16
Share
Longhand Awards announces fourth edition

Longhand Awards, the world’s first long copy award show, has just opened its proverbial doors for entries for the fourth year in a row.

Started by Bodhisatwa Dasgupta in 2012, its sole aim is to resurrect the somewhat dying art of copywriting.

Over the years, Longhand has been judged by legends such as Neil French, Indra Sinha, Emmanuel Upputuru, Nima Namchu, Mohammed Khan, Tony Brignull, Ed McCabe.

Unlike last year where the briefs were either set by Longhand itself, or the first year where they were written by the judges, the format for this year is completely different.

The briefs are ads themselves. Name, five ads found in The Copy book – Albany, New Zealand Tourism, Chivas Regal, Ciga Hotels and Apple. The task for writers is to better the ad. Who’s judging? The original writers who’ve written the ads themselves – Adrian Holmes, John Bevins, Neil French, Alfredo Marcantonio and John Bevins.

The last date for submitting entries is September 30th, 2016. 

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...