The 25th London International Awards judging was held at the Wynn/ Encore Hotel in Las Vegas, convening over a 10-day period. This year, six agencies from India have been recognised for their superior entries, winning a total of seven statues at the 2010 London International Awards. They are McCann Worldgroup, Leo Burnett India, Ogilvy India, Bates 141, Creativeland Asia and Rediffusion Y&R.
McCann Worldgroup won India’s sole gold statue at the 2010 London International Awards. The agency won the metal in the Design - Point-of-Sale category for its work for Bachpan Bachao (Save the Childhood Movement) ‘The Crying Carpet’.
Leo Burnett India bagged two silver statues. The agency won the metals in the category for Design - Point-of-Sale for its work on Whisper titled ‘Wrapper’ and in the Print –Copywriting category for its work on Awareness for Bhopal Victims titled ‘Dear Prime Minister’. The agency also attained a Finalist for Print - Consumer Campaign.
Ogilvy India also won a Silver Statue in the category of Television/ Cinema/ Online Film - Public Service/ Social Welfare Campaign for its work on ‘Ring The Bell Against Domestic Violence’.
Bates 141, Creativeland Asia and Rediffusion Y&R bagged a bronze statue each. Bates 141 bagged the metal for Staedtler Pens in the category of Print campaign; Creativeland Asia for Medimix Handmade Soap in the category of Design / Specialism Campaign; and Rediffusion Y&R in the Package Design category for Rasna.
Commenting on the India winners, Barbara Levy, President of LIA, in an official communiqué, remarked, “Over the years, India has always ranked very high in the number of Statues won at LIA. This year is no exception.”
All winners were honoured at The London International Awards, 25th Annual Gala Celebration held at the Troxy in London. As an awards show, LIA has established itself throughout its 25-year history as an organisation honouring creativity and new ideas in Advertising, Design and Digital media.