Loksatta leading daily Marathi newspaper, published by the Indian Express Group, has awarded its creative duties to Curry Nation on the back of a multi- agency pitch. The incumbent agency on the account is Leo Burnett. The pitch took place in Mumbai over a month and a half ago.
“Loksatta is a legendary brand to work on, our focus is will be to give the brand a stature it truly deserves. I have a great affinity for the brand and have grown up reading Loksatta, so I am very excited to work on the brand,” said Priti Nair, Co-Founder, Curry Nation, commenting on the new win.
Loksatta was launched on January 14, 1948 and is published out of Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi.