Top Story

e4m_logo.png

Home >> Advertising >> Article

Lodha Group signs Madison Media as media AoR; account size Rs 30 cr

04-October-2007
Font Size   16
Share
Lodha Group signs Madison Media as media AoR; account size Rs 30 cr

Mumbai-based developer Lodha Group, which was recently in the news for the largest FDI investment in the realty sector in India ($425 million), has chosen Madison Media as its strategic media partner. Madison Media has reportedly won this AOR assignment in a three-way competitive pitch. An official communiqué put the account size to be worth Rs 30 crore.

The Lodha Group currently has over 25 million sq. ft. in and around Mumbai under development across 27 projects and has a land bank of around 4,000 acres.

Stuthi Vijayaraghavan, Senior VP, Strategy, Lodha Developers, said, “Communication will play an important role in projecting our corporate values and in highlighting our distinctive properties, as we address the opportunities in the Indian realty market. Madison Media brings significant analytical skills and out of the box thinking about media and communication, and we are confident that they will add tremendous value to us in building our brand.”

Sam Balsara, Chairman and Managing Director, Madison Communications, said, “Given the boom in the realty market, it is important for a company operating in this market to devise and execute communication strategy that differentiates it and positions it uniquely. We are confident that we can use our skills to project Lodha Group’s image befitting the premium residential and commercial properties that they have planned.”

The account will be serviced by Madison Media Sigma, headed by Chief Operating Officer, Vanita Keswani, who in turn will report to Madison Media Group CEO Punitha Arumugam.

Madison Media handles a select number of large and prestigious clients, including P&G, Gillette, Coca-Cola, Godrej Consumer Products, Godrej Sara Lee, Airtel, General Motors, Bacardi Martini, Kinetic, Playwin, TVS, Acer, Asian Paints, Marico, Tata Tea, Tata AIG, Radio Mirchi, Kotak and Cadbury.

Recent wins by Madison Media include AIG, AXIS Bank (earlier UTI Bank), AOL and BBC World Service Trust. The Rs. 1,300-crore Madison Media is a part of Madison World, and also has specialist units in Creative, Outdoor, PR, Rural, Retail, Mobile, Sports Management and Entertainment.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve