Top Story

e4m_logo.png

Home >> Advertising >> Article

LodestarUM awarded media duties of Simplilearn

04-May-2016
Font Size   16
Share
LodestarUM awarded media duties of Simplilearn

Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate win, the agency will take care of the brand's media duties in domestic and international market.

Simplilearn, an online portal for education of professionals, creates course programs, exams, and lab projects for professionals across the world. It has its footprints in the US, Australia and Singapore.

Vedanarayanan Vedantham, Head of Marketing, Simplilearn said, “Working with the Lodestar UM team was a pleasure. Their knowledge of the media space coupled with their strong focus on customer delight made them a pleasure to work with.”

Commenting on the win, Nandini Dias, CEO, LodestarUM said, "We are happy and proud to have been trusted with Simplilearn and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of e-commerce and technology Simplilearn will further consolidate its leadership.”

Vaishali Verma, Chief Operating Officer, Lodestar UM, Bangalore said, “I am delighted at the win of Simplilearn. They are defining this category and we look forward to partner them in their growth through our differentiated planning approach.”

The win adds significant weight to Lodestar UM's client portfolio, which includes marquee clients such as J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata, Wipro, Zivameetc. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean