Top Story

e4m_logo.png

Home >> Advertising >> Article

LodestarUM awarded media duties of Simplilearn

04-May-2016
Font Size   16
Share
LodestarUM awarded media duties of Simplilearn

Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate win, the agency will take care of the brand's media duties in domestic and international market.

Simplilearn, an online portal for education of professionals, creates course programs, exams, and lab projects for professionals across the world. It has its footprints in the US, Australia and Singapore.

Vedanarayanan Vedantham, Head of Marketing, Simplilearn said, “Working with the Lodestar UM team was a pleasure. Their knowledge of the media space coupled with their strong focus on customer delight made them a pleasure to work with.”

Commenting on the win, Nandini Dias, CEO, LodestarUM said, "We are happy and proud to have been trusted with Simplilearn and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of e-commerce and technology Simplilearn will further consolidate its leadership.”

Vaishali Verma, Chief Operating Officer, Lodestar UM, Bangalore said, “I am delighted at the win of Simplilearn. They are defining this category and we look forward to partner them in their growth through our differentiated planning approach.”

The win adds significant weight to Lodestar UM's client portfolio, which includes marquee clients such as J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata, Wipro, Zivameetc. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends