The two-month long L’Oreal pitch has finally culminated. The client has decided to partner with Lodestar to handle its media business. Industry sources peg the account in the region of Rs 15-20 crore. With this win, Lodestar takes over the media duties from McCann, which was handling both the creative and media mandate.
Even as the client confirmed the development, more details on the pitch weren’t forthcoming. The initial stage of the pitch had seen various agencies present their credentials. This was followed by the short-listing process, where in the final list comprised of the incumbent McCann and Publicis along with Lodestar. The decision to rope in Lodestar was taken earlier in the week.
L'Oréal India is a 100 per cent subsidiary of the L'Oréal Group, which has been present in India since 1994. Currently, L'Oreal has seven international brands in the hair care, hair colour, and skin care and make up categories which include L'Oreal Paris, Maybelline New York, Garnier, Vichy, L'Oreal Professional, Matrix and Kerastase.
L'Oreal is among the main protagonists marketing a comprehensive range of skin care products and cosmetics to entice the buyer.
L'Oreal has not only invested in marketing and selling their ranges but has also acquired production facilities in the country, which has come as a bit of a shock to India's home grown companies who are now facing stiff competition for the first time.