Top Story

e4m_logo.png

Home >> Advertising >> Article

Lodestar Universal bags Rs 35-cr media duties for ING brand campaign

01-November-2008
Font Size   16
Share
Lodestar Universal bags Rs 35-cr media duties for ING brand campaign

Lodestar Universal has bagged the media duties for ING’s brand campaign following a multi-agency pitch. Industry estimates put the business in the region of Rs 35 crore. It is also learnt that the creative duties for the business is slated to go to McCann Erickson.

It is known that the creative duties of ING Bank are being handled by JWT, while the ING Life Insurance account is handled by Rediffusion Y&R. TME and Starcom Worldwide handle the media duties of ING Bank and ING Life Insurance, respectively. Currently, these creative agencies remain on the roster, but the fate of the media agencies is unclear. In all possibility, the media duties will eventually be consolidated under one agency. Currently, Lodestar Universal has come into the picture to handle the ING brand campaign.

When exchange4media contacted Lodestar Universal, the officials remained tight-lipped on the subject. ING Bank officials refrained from commenting on the development at this point of time.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education