Lodestar Universal has bagged the media duties for ING’s brand campaign following a multi-agency pitch. Industry estimates put the business in the region of Rs 35 crore. It is also learnt that the creative duties for the business is slated to go to McCann Erickson.
It is known that the creative duties of ING Bank are being handled by JWT, while the ING Life Insurance account is handled by Rediffusion Y&R. TME and Starcom Worldwide handle the media duties of ING Bank and ING Life Insurance, respectively. Currently, these creative agencies remain on the roster, but the fate of the media agencies is unclear. In all possibility, the media duties will eventually be consolidated under one agency. Currently, Lodestar Universal has come into the picture to handle the ING brand campaign.
When exchange4media contacted Lodestar Universal, the officials remained tight-lipped on the subject. ING Bank officials refrained from commenting on the development at this point of time.