Lodestar Universal has started 2010 on a good note bagging three new businesses. These include Population Service International of India (PSI), Omron Healthcare and Verisign. All the three businesses are based out of Delhi.
Confirming the wins, Anamika Mehta, COO, Lodestar Universal, said, “We at Lodestar ended the year 2009 on a healthy note at the back of the Tata Docomo business win. And now in 2010, it looks even more positive and healthier with some more media-driven businesses in our kitty.”
The PSI business was bagged following a multi-agency pitch and the yearly spend is estimated at Rs 10 crore. Besides Lodestar Universal, the other agencies in the fray included Maxus, ZenithOptimedia, Dentsu and Carat India.
PSI is a registered Indian society in operation since 1988. PSI harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations. With programmes in safe water, nutrition, family planning and HIV/AIDS, PSI uses social marketing to achieve positive behaviour change through the promotion of ideas, products and services supportive of better health.
PSI’s social marketing activities span 22 states and Union Territories throughout India as well as the national highway system. These interventions include extensive work on HIV/ AIDS/ STIs, maternal and child health, and family planning social marketing campaigns.
Omron Healthcare provides both home-use and professional medical equipment. Based on the idea that good health begins at home, Omron’s home-use products include blood pressure monitors and pedometers.
Verisign is a provider of Internet infrastructure services for the digital world. The company’s products include Secure Sockets Laye (SSI), identity and authentication, and domain name services, which allow companies and consumers all over the world to engage in trusted communications and commerce.