Top Story


Home >> Advertising >> Article

Lodestar UM to lead Helpchat’s media mandate

Font Size   16
Lodestar UM to lead Helpchat’s media mandate

Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Mediabrands, India to lead its media mandate in the country. The win comes post a multi-agency pitch. The current mandate for the agency spans across all affiliate media services including Print, Radio, Digital and OOH.

Kali Shukla, VP. Marketing, Helpchat said, “We evaluated several agencies on various parameters and finally decided to go ahead with Lodestar because of their sound strategy and approach, buying efficiency and ability to innovate. Also, Lodestar Bangalore has a head start and expertise in its understanding of e-commerce and the Internet service ecosystem by virtue of handling multiple brands operating in a similar space.”

Nandini Dias, CEO, Lodestar UM adds, “We went ahead with a simple yet compelling strategy rooted in consumer insight for Helpchat. Lodestar UM has always believed that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience, being media agnostic.”

The appointment of Lodestar UM is a part of Helpchat’s larger objective of strengthening its brand visibility and recall across geographies. It has recently repositioned itself as a personal assistant app that lets you get more things done with its brand promise of “Do more by doing less”. Firmly embedding its market position in the consumer mindscape will be central to Helpchat’s brand building and media initiatives.

Helpchat (formerly known as Akosha) is the personal assistant app that helps you get more things done.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship