Top Story

e4m_logo.png

Home >> Advertising >> Article

Lodestar UM bags media mandate for Borosil

17-October-2016
Font Size   16
Lodestar UM bags media mandate for Borosil

Lodestar UM has announced that it has bagged the media duties of Borosil Glass Works. There was no multi-agency pitch process involved.

Commenting on the development, Rituraj Sharma, VP - consumer products, Borosil Glass Works, said, “It is impressive to see how Lodestar UM provides us most the optimal most strategic solutions. They have effectively used their proprietary strategic tools to reach out to the right target audience for us. It has given our campaign the right impact and huge visibility in the targeted markets.”

The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah. Last month, the agency rolled out a national campaign for Larah keeping in mind the ongoing festive season. Interestingly, Abhijit Avasthi’s agency Sideways was the creative agency for this particular campaign.

“Our task was to find ways in media to build strong imagery and sheen for Larah. We focused on the ‘novelty seekers’ segment who is the biggest influencers for women across India for the category,” added Deepak Netram, senior vice president, Lodestar UM.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...