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LMG creates Lintas Initiative Media; Sudha Natrajan is CEO

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LMG creates Lintas Initiative Media; Sudha Natrajan is CEO

In a significant development, Lintas Media Group has created a full service media and digital offer, Lintas Initiative Media. Sudha Natrajan, media veteran and long standing member of the Lintas fraternity, has been promoted to be the CEO of Lintas Initiative Media with effect from January 1, 2012.

With this, Natrajan has assumed national responsibility for the newly created Lintas Initiative Media that is currently servicing a wide cross section of large and respected LMG clients in all cities.

Natrajan has also been appointed to the Board of Lintas Initiative Outdoor, the wholly owned out-of-home subsidiary of the Lintas Media Group, formerly known as Aaren Initiative before the acquisition.

Raghav Subramanian, who recently joined LMG, will be key support to Natrajan as the Chief Operating Officer of Lintas Initiative Media.

In a press statement, Lynn de Souza, Chairman & CEO, Lintas Media Group, said, “Sudha has been an indelible part of the LMG growth story for over a decade. She has moved from strength to strength and built many strong relations with our clients and the industry at large. There could not be a better point for me to make this announcement than now, as both LMG and Sudha are poised for our next step.”

An MBA with 20 years of brand marketing, client servicing and media management experience under her belt, Sudha Natrajan moved base from Bangalore to Gurgaon three years ago to additionally oversee the LMG operation in that city with blue chip client relationships such as Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas,, etc.

Natrajan said, “I'm very excited to take on the responsibility that LMG has vested on me. In this new digitally advanced world, it has become imperative for both media agencies and clients to redefine themselves constantly. My challenge is to ensure that Lintas Initiative Media is one of the most future ready agencies in India.”

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