BSH Home Appliances has assigned its Siemens Home Appliances brand mandate to L&K Saatchi & Saatchi India, following a multi-agency pitch.
The agency’s Mumbai office will manage mainline creative services for the high-end home appliances company, who’ve been retailing aspirational kitchens appliances in India since 1997.
BSH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. In India, BSH operates in both built-in and free standing categories. As Europe’s no 1 built-in appliance manufacturer, Siemens appliances stand for innovation, cutting edge technology, stylish designs and German engineering, which they’ve driven successfully in the Indian market.
The brand continues to set milestones by defining the ultimate in lifestyle with its premium built-in appliances, thereby strengthening its position as the market leader in designing new age kitchens.
Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi said, “Siemens is a respected brand in the home appliances category and we are honoured that they have chosen us to be their creative partner. We hope to work closely with the marketing team to strengthen their leadership in the premium segment in the coming years.”
On L&K Saatchi and Saatchi appointment, Bhavya Shah, Head of Brand Marketing, BSH Home Appliances said, “We are glad to welcome onboard L&K Saatchi & Saatchi to manage the mainline creative services of Siemens appliances in India. We as a company are driven by innovation and cutting edge technology, and Saatchi & Saatchi matched our expectations on scale, experience and the same drive to redefine the market. We are positive that this partnership will help us strengthen our position in India and go on to redefine Indian Homes.”