LIQVD Asia has appointed Dharmesh Shah as its National Creative Director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency.
Shah joined FCB Ulka, Mumbai in 2002 as a trainee copy writer. He was later promoted to Group Head (Creative) in 2006. In 2011, Shah was moved to FCB Ulka Bangalore as Senior Creative Director and took on the creative responsibilities of the Bengaluru branch.
Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, “I am delighted to welcome Dharmesh on board. Dharmesh has an exceptional and widespread understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges. He is just the kind of talent that will take LIQVD ASIA’s creative product to the next level. ”
Commenting on his new role Shah said, “I am ecstatic to join LIQVD ASIA and be part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work for our clients.”
He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the immense potential and value digital communications adds to their marketing plans. It is a shift from creating content that is centered around the product/brand to creating good content that has the band in the backdrop.”
During his 15 year long career, he has worked for several brands like ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levis, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.
Shah has won several awards & achievements, including: Best Language(other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name would be Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.