Win Medicare has awarded the media duties for its OTC business to Lintas Media Group (LMG) in a two-way pitch against Mediaedge:cia. The size of the business is believed to be around Rs 15-20 crore.
Win Medicare is planning a slew of launches in the OTC category and has products such as Mederma, Norlevo, Soypower and Multiday, among others. As is known, LMG already handles Revlon, which is part of Win Medicare’s cosmetic division.
Confirming the win, VS Mani, Senior VP & GM, Lintas Media Group, said, “It is really exciting to win the business. The strategy proposed based on consumer insight was highly appreciated by the client.”
Sudha Natrajan, President & COO, Lintas Media Group, added, “The client reiterated the faith he had in our relationship. While he did review it in comparison with an external agency, it is satisfying to get chosen again.”