Top Story


Home >> Advertising >> Article

Lintas Media Group Chennai bags Oriental Cuisines account

Font Size   16
Lintas Media Group Chennai bags Oriental Cuisines account

Lintas Media Group Chennai has been assigned the media mandate for Oriental Cuisines Pvt Ltd. Oriental Cuisines run a chain of bakeries, food courts and restaurants in Chennai, and is now expanding across the country.

Confirming the development, Vishwadeep Kuila, CEO, Oriental Cuisines, said, “Having worked at Lintas many years back and also having been associated with Lintas Media from my last company, GM Pens, I could not think of anyone better to handle my media business than the Lintas Media Group. More importantly, as we are expanding to other major cities in a big way, we needed a well experienced media agency who could meet our demands and timely execution. That’s why we chose LMG.”

Commenting on the win, Lintas Media Group’s GV Vijaya Kumar said, “I’m excited to work again with Vishy. To handle such a category is interesting and a challenge as well.”

Apart from the well known Hot Breads confectionery business, Oriental Cuisines launched bakery brand French Loaf in prime locations at Chennai. Restaurants like Benjarong, Zara, and Ente Keralam also are owned by Oriental Cuisines. Apart from these, all major food courts in Chennai like Spencer’s, Ascendas, and Oplympia Tech Park, are run by Oriental Cuisines.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.