Lintas Media Group has bagged the media duties of Business Standard. The campaign kickstarted with the launch of first the Hindi business newspaper in the country, supported by a multimedia campaign in February 2008. Lowe has been given the creative mandate for the newspaper.
With substantial investments planned across media, the Lintas Media Group team is actively working along with the Business Standard team to hasten the success of this launch.
Confirming the development, N P Sathyamurthy, Joint President of Lintas Media Group, said, “Increased social mobility, hunger for information, and demanding social justice to grab economic opportunities are the new markers of the changes in consumer India. These rapid changes have created the demand for business dailies in different languages, targeting mid strata of readers in metros and top strata of readers beyond metros. This product innovation, coupled with the pedigree of crisp and relevant reporting of business news, will make sure that Business Standard succeeds in this new endeavour. We are delighted to partner them in this exciting project.”
Currently, Business Standard Hindi has a print run of 120,000 copies.