Top Story

e4m_logo.png

Home >> Advertising >> Article

Lintas Media Group appointed media AOR for Business Standard

25-March-2008
Font Size   16
Share
Lintas Media Group appointed media AOR for Business Standard

Lintas Media Group has bagged the media duties of Business Standard. The campaign kickstarted with the launch of first the Hindi business newspaper in the country, supported by a multimedia campaign in February 2008. Lowe has been given the creative mandate for the newspaper.

With substantial investments planned across media, the Lintas Media Group team is actively working along with the Business Standard team to hasten the success of this launch.

Confirming the development, N P Sathyamurthy, Joint President of Lintas Media Group, said, “Increased social mobility, hunger for information, and demanding social justice to grab economic opportunities are the new markers of the changes in consumer India. These rapid changes have created the demand for business dailies in different languages, targeting mid strata of readers in metros and top strata of readers beyond metros. This product innovation, coupled with the pedigree of crisp and relevant reporting of business news, will make sure that Business Standard succeeds in this new endeavour. We are delighted to partner them in this exciting project.”

Currently, Business Standard Hindi has a print run of 120,000 copies.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016