Lintas IMAG has continued its impressive surge in the Internet space by securing the Ministry of Tourism (MoT) online and web marketing account. This is one of the largest online accounts in the country worth around Rs 14 crore, according to industry sources.
With this win, Lintas IMAG (Integrated Marketing Action Group) is clearly one of the most prominent providers of solutions in the online space in India through its CRM, interactive and online marketing arm – SRS, Lintas Personal.
Said Suprio Guha Thakurta, President, Lintas Personal, “The MoT account is one of the most prestigious online marketing accounts in the country, and we are honoured to have been selected in this competitive pitch involving around ten online marketing agencies. It was a gruelling pitch process, extending over two months. Our role includes online media planning, campaign management, all campaign creatives and execution and web related work.”
Ashish Bhasin, Director-IMAG, Lintas India, commented, “The web and Internet space is probably the most exciting and dynamic area of communication. Today, it may form a relatively small part of most advertising budgets in India, but looking at global trends, this is clearly an area that is bound to take off and grow exponentially. The capabilities of SRS allow Lintas IMAG to offer its clients a complete solution comprising website design, online marketing, and high quality creatives.”
SRS, Lintas Personal’s clients comprise the Indian Army, Computer Associates, Westside Men's Wear, HDFC Standard Life Insurance, Camlin India, Pfizer, Novartis and Nabard, among others.