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Lintas IMAG wins Allied Computer International’s account

23-June-2005
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Lintas IMAG wins Allied Computer International’s  account

Allied Computer International (ACi), the notebook specialist from UK, has announced the appointment of Lintas Integrated Marketing Action Group (IMAG) as their communications and marketing partner in India.

Debashis Das, President, Linterland, led this initiative with a comprehensive integrated marketing offer for providing image leadership to the ACi group. The ACi group is famous for providing a superior product at an affordable price with a 12 months comprehensive warranty on their notebooks. It has won over 60 international awards for best performance, best quality and best value.

“Lintas IMAG is very happy to have won the ACi business. We are particularly pleased that the Integrated Marketing, which we have pioneered in India, is being found useful by our clients.

Das has been charged with the responsibility of ensuring that a complete Integrated Marketing Solution from IMAG is made available to Aci,” said Ashish Bhasin, Director, IMAG, Lintas India.

Lintas IMAG is the most comprehensive Integrated Marketing Action Group in India and includes Linterland (Rural Marketing), dCell (Strategic Design), Lin Opinion (PR), Advent (Events), Lintas Personal (CRM & Direct Marketing), Aaren Initiative (Out of Home) Lintertainment (Entertainment Marketing) and Lintas Healthcare and believes that no communication can be complete without a through-the-line (TTL) solution.

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